Some of the functionalities that were added to ad servers with time, like targeting, balance control, and frequency capping, have also been incorporated into many of the newer platforms, such as DSPs and SSPs. Ad servers function in between those two ends of the equation to plazza advertisers’ ads into https://pr-vention-de-la-fraude99863.dreamyblogs.com/28493271/obtenir-mon-retargeting-to-work