Hence, in the instance above, because the anchor text is “individual trainer in London” your web page will receive a boost for key phrases referring to the “individual instruction in london” subject. You'll be able to see inside the graphics what large-top quality, and helpful content material hyperlinks with https://docs.google.com/drawings/d/1ksfL-9Fr3umBmqkUVdleYgV-bzazB38aBA3Rilzdc6g/edit?usp=sharing